{{ 'fb_in_app_browser_popup.desc' | translate }} {{ 'fb_in_app_browser_popup.copy_link' | translate }}

{{ 'in_app_browser_popup.desc' | translate }}

MENU CART {{currentCart.getItemCount()}}
HARDCOPY, SOFTCOPY

HARDCOPY, SOFTCOPY

Marietta Eugster & Andreas Koller
MAXITYPE
2024

NT$1,180
{{shoplineProductReview.avg_score}}( {{shoplineProductReview.total}} {{'product.product_review.reviews' | translate}} )
{{amazonProductReview.avg_rating}}( ({{amazonProductReview.total_comment_count}} {{'product.product_review.reviews' | translate}}) )
Quantity Product set quantity
The maximum quantity per submit is 99999
This quantity is invalid, please enter a valid quantity.
Sold Out

Not enough stock.
Your item was not added to your cart.

Not enough stock.
Please adjust your quantity.

{{'products.quick_cart.out_of_number_hint'| translate}}

{{'product.preorder_limit.hint'| translate}}

Limit {{ product.max_order_quantity }} per order.

Only {{ quantityOfStock }} item(s) left.

Please message the shop owner for order details.

Description

HARD COPY, SOFT COPY maps the shift in publishing, dissemination, and reception, from print to digital, mirrored in the trajectory of the typeface ‘Schmalfette Grotesk’ by Swiss designer Walter F. Haettenschweiler from the 1950s up to today.

This research project moves from museums’ text-based search methods to a machine-learning image-centric approach to uncover visual artifacts from vast digital collections.

HARD COPY, SOFT COPY, resulting from a research project (2021-2024) undertaken by Marietta Eugster and Andreas Koller, was published in conjunction with the Haettenschweiler retrospective at Museum für Gestaltung Zürich, October 2022 to February 2023.

You might also like...