Design 360° No.106 : Brand Publications Are Back: Returning to the Content Era

In recent years, many Chinese brands have chosen to launch brand publications that go beyond the traditional role of serving as a tool for product promotion. Instead, these publications take on new forms and content to engage consumers. In this issue of Design360°, we engage in conversations with five Chinese brands that have created brand publications, two “publication brands” that have transcended time, and three design studios that visually interpret the essence of brands. From these perspectives, were direct our focus to this “against the current” medium, exploring its uniqueness within the context of brand communication and its power in the new era.