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A5/11: ZDF TV+DESIGN

A5/11: ZDF TV+DESIGN

Six Decades of Television and Brand Design

Jens Müller
OPTIK BOOKS
2023

NT$1,200
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Description

In 1963, Zweites Deutsches Fernsehen, ZDF for short, was launched as a new public TV broadcaster in West Germany. With a program offering news, sports, culture and entertainment, it would become one of the country’s most influential media institutions. The TV station’s multifaceted design history began with a logo competition in the year before it went on air. In 1973, Otl Aicher developed the first comprehensive corporate design solution for ZDF — including custom typefaces that would be used for almost three decades. In 2001, the New York–based design agency Razorfish created the logo still in use by the station today.

From early program posters to the dynamic interface design solutions of the present: here, for the first time, is a comprehensive examination of the broadcaster’s rich design history. Interviews feature designers who have helped shape ZDF design over the years. The evolution of on-air design and the frequent renewal of corporate design are explored in detail and with many rare illustrations. The book pays tribute to an omnipresent icon of everyday design in Germany and documents its development over six decades.

Design: vista, Düsseldorf
Pages: 152
Illustrations: 600+
Languages: English/German
Print run: 1.000 copies
Print: Offset, Brochur with poster cover

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