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Design 360° No.102 : Just Right Design

Design 360° No.102 : Just Right Design

September 2024

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NT$600
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Description

By emphasizing a strong sense of form and creating an eye-catching appearance, some designs aim to cultivate a distinct “designed” quality. This visual orientation can mislead people regarding the true essence and value of design, while designs that are simple, restrained, and modest, or that deviate from these popular trends, often fall into obscurity, overlooked and ignored. As consumers become more discerning and increasingly unwilling to pay for designs that are “dishonest” or “unnecessary,” it’s time for designers and brands to rethink the essence, meaning, and value of design.

In this issue, Design360° approaches the topic from multiple perspectives—from designers’ viewpoints, the sustainability of brand design, critical reflections on design itself, and the reasons behind overdesign. The discussion emphasizes that design should return to genuine needs and focus on its core essence—striking the right balance in the degree of design.

Table of Content
in 360°
4
What Is Just Right Design?
Interview: Taku Satoh × Mei Shuzhi × RoarcRenew × Gen Suzuki × Shao Nian
78
Slow Brand, Slow Design
Interview: klee klee × ZHAORIWEIPIN
108
Against Design?
Perspective: Jarrett Fuller
116
How to Treat the Phenomenon of Over-design?
Group Interview: Ma Shirui × Nod Young × Tiger Pan × Shuhei Aoyama × Yingying
OFF 360°
146
“Section” Why Not Embrace a Beautiful End?
Article: Gao Guqi × Zhou Shi × Vanilla Chi
172
“Serial Section” Designer as Researcher Vol.1 Formafantasma:
Expanding Perspectives Through Research for More Responsible Design
Interview: Formafantasma
188
“Vision” Process-Driven: An Alternative Possibility in Design Exploration
Interview: Daijiro Ohara

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