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Revue Faire n°44 — A conundrum

Revue Faire n°44 — A conundrum

the visual communication of neuroscience

James Langdon
Empire
15th February 2023

NT$300
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商品描述

Neuroscience is a visual science. Our understanding of the brain’s biology originates in the beautiful and pioneering images of neurons and dendrites produced by Santiago Ramón y Cajal and Camillo Golgi in the late nineteenth century. In recent decades neuroscience has embraced computational imaging. We have witnessed dynamic images of living brains produced by fMRI, and intricate, colourful representations of “neutral connectomics” that promise ultimately to reveal the ‘wiring diagram’ of the human brain. Such images are not merely the documentation of scientific work, they are themselves primary sites of research. The images are the science.

And yet the interaction of neuroscience with mainstream visual culture tends toward the simplistic and the amateurish. Science communication seems to regard graphic design and art direction sceptically, preferring to contextualise its technical images with a collage of cartoons, internet memes, and generic high-tech stock photography. The emerging neurotechnology industry, by contrast, adopts the visual language of corporate “big tech”. Billionaire entrepreneur Elon Musk’s Neuralink project presents its experimental neural implant technology as if it were an innocent commercial appliance.

These observations are urgent. Inevitably neuroscience will soon yield opportunities for technologically augmenting the human brain that could further entrench inequality and stratification in our society. This text is not a call for more friendly interdisciplinary collaboration between graphic design and neuroscience, but a pointed critical assessment of the visual literacy of one field from the perspective of another.

20 pages, 21 × 29,7 cm, CMYK+1 PMS

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